Well I feel like I have been sleeping under a rock somewhat for some time after learning what I just did about Marketing in relation to major business in the world !!!!

I had NO IDEA how important marketing was to many major companies internationally !!! So much so that the line item in the budget for expenditures is significantly higher then what some would term to be more important to the livelihood and functionality of the business !!! Many business believe that you have to "spend money to make money". Don't we all wish we were in such a financial position to apply that SAME rationale !?!?!?!? LOL !!!!

I remember writing and reading about how many Superbowl ads are millions and millions of dollars PER THIRTY SECONDS to show a company's product and services to such a mass audience. I could never understand why they would spend so much money on just ONE commercial !!!!!

But after learning what I have in my Contemporary Business textbook, for many companies that are in the products and services industries it is an absolute necessity to build a brand, brand awareness and exposure through advertisements through their marketing people by any means necessary including television ads, internet ads, billboard ads and even print media ads or those ones I hear every day on the radio in peak rush our traffic times. It is rationalized according to the authors in the textbook by the logic that no sales will be generated for a product for customers to buy until they know that it actually exists !!!! I mean after all why would we want to buy something unless we actually wanted it right ???? LOL !!!!