Working Moms Can Apply for a Project Working Mom Full-Ride College Scholarship at the “Real Solutions for Real Women Book Tour”

eLearners.com, My Daughter’s Keeper, Inc. and the Ashley Stewart Stores Community Foundation Join Forces to Provide Self-Empowerment Resources for Women

Hoboken, NJ, July 15, 2008 – eLearners.com, a web resource of EducationDynamics, today announced that working moms will have the opportunity to apply onsite for a full-ride online college scholarship at the “Real Solutions for Real Women Book Tour”. The book tour launches in New York City on Thursday, July 17. The tour is sponsored by Project Working Mom 2, an eLearners.com education advocacy campaign that helps working mothers break the barriers of time, money and confidence to achieve their educational dreams; My Daughter’s Keeper, Inc. (MDK), a non-profit organization that works to empower mothers, women and girls and The Ashley Stewart Stores Community Foundation (ASSCF).

The tour will travel to eight Ashley Stewart Stores along the east coast. At each of the stops visitors will get to talk with authors about financial literacy and wealth building, health and wellness, self-discovery and empowerment and parenting skills. At the book tour women will also have the opportunity to apply for a Project Working Mom 2 full-ride scholarship to online colleges and universities, including American Sentinel University, Ashford University, Capella University, Everest University and Penn Foster College. The deadline to apply for a scholarship through www.projectworkingmom.com is August 31, with additional scholarships set aside for those that apply through the book tour locations.

“By partnering with My Daughter’s Keeper and the Ashley Stewart Stores we are able to reach women in their communities and help them to realize their full potential,” said Terrence Thomas, EVP Marketing for EducationDynamics. “When we first launched Project Working Mom we received more than 50,000 applications and saw first-hand how many people would love to improve their life, but don’t have the resources they need.”

The three collaborating organizations for the “Real Solutions for Real Women Book Tour” share the common goal of empowering women and have created an “umbrella” of resources to cover all areas in the life of the everyday woman. Urban Brands, Inc., the premier retailer for African American and Hispanic women created ASSCF to transform the lives of women and youth in the communities they serve by providing resources with a focus on health, wellness and educational initiatives. MDK provides support and self-development opportunities to single mothers and caregivers of adolescent daughters, and women and girls, in general.

“Through this public/private collaborative with the Ashley Stewart Stores Community Foundation and Project Working Mom, we are providing practical solutions for everyday life by extending a hand up to women and not a hand out,” says Stephanie Clark, MDK’s founder & CEO.

The book tour’s featured authors include: MDK founder & CEO Stephanie M. Clark, Sil Lai Abrams, Glinda Bridgeforth, and Andrea Pennington.

• MDK’s founder, Stephanie M. Clark, is a seasoned single mother who knows first-hand the challenges of raising a daughter and maintaining a healthy balance in life as a woman. She also serves as the national spokesperson for Project Working Mom 2. Clark, a mother/daughter relationship coach, president and publisher of MDK Media Inc. is the author of “Life as a Single Mom: It Isn’t Easy or Is It?” which discusses ten steps to achieving success as a single mom and shares a compilation of inspiring stories of 47 single moms.
  
  
• Sil Lai Abrams, Men’s Fitness magazine’s relationship guru wrote “No More Drama: Nine Simple Steps to Transforming a Breakdown into a Breakthrough”, a personal account of overcoming addiction, sexual assault, domestic violence and depression.
  
  
• Glinda Bridgeforth, author of “Girl, Get your Credit Straight!” is a leading financial expert with a series of books on financial self-empowerment. She was a featured coach on Oprah’s widely watched series “America’s Debt Diet”.
  
  
• Andrea Pennington, wellness expert, physician and acupuncturist, authored “The Pennington Plan: 5 Simple Steps for Achieving Vibrant Health, Emotional Well-being and Spiritual Growth”, which was featured on CBS’ The Early Show. A percentage of the sales from each book will benefit the ASSCF.
  

For more information on eLearners.com’s Project Working Mom 2, visit www.projectworkingmom.com.For further information on the Ashley Stewart Stores Community Foundation, visit www.ascommunityfoundation.com. For more information on My Daughter’s Keeper, visit www.mydaughterskeeper.org.



“Real Solutions for Real Women Book Tour”
Location: Ashley Stewart Stores
Time: 5:30 – 7:30 PM

 

Thursday, July 17
Ashley Stewart (Flagship Store)
216-220 West 125th Street
New York, NY

Thursday, July 31
Kings Plaza Mall
5330 Kings Plaza, Space C-4
Brooklyn, NY

Thursday, August 14
Woodbridge Mall
108 Woodbridge Center Drive
Woodbridge, NJ

Thursday, August 28
Cherry Hill Mall
2000 Route 38 West, Space 2179
Cherry Hill, NJ 

Thursday, September 25
Quartermaster Plaza
2350 West Oregon Avenue
Philadelphia, PA

Thursday, October 9
Prince Georges Plaza
3500 East/West Highway
Hyattsville, MD

Thursday, October 23rd
The Mall at Stonecrest
2936 Turner Hill Road
Lithonia, GA

About eLearners.com®
The eLearners.com website is one of several high visibility, high-quality prospecting tools offered by EducationDynamics, LLC. Since 1999, eLearners.com has been successfully connecting learners to online education, including online degree and certificate programs, specialized career training, and a variety of online courses. For prospective students, eLearners® provides a powerful search engine for users to find thousands of online program offerings, as well as educational evaluation tools and financial aid resources. For colleges and universities, the eLearners.com website offers a low-cost, performance-based method to provide national exposure and increase enrollments in their programs. For more information on eLearners.com, visit http://www.elearners.com/.

About EducationDynamics
EducationDynamics, a portfolio company of Halyard Capital, is the leading marketing and information services company dedicated to helping higher education institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, elearners.com, GradSchools.com, StudyAbroad.com, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com/.

About My Daughter’s Keeper, Inc. (MDK)
My Daughter's Keeper, Inc. (MDK) is a 501(c)(3) educational and self-development nonprofit organization which provides support and resources to mothers and caregivers raising adolescent and teenage daughters. Since 2002, MDK has offered workshops, counseling and mentoring programs as well as self-development opportunities for women and girls. For more information on My Daughter's Keeper, please visit http://www.mydaughterskeeper.org/ or http://www.mdkmediainc.com/.

About The Ashley Stewart Stores Community Foundation (ASSCF)
The Ashley Stewart Stores Community Foundation (ASSCF) is a registered 501(c)(3) public charity committed to transforming the lives of women and youth in the communities it serves by providing resources to individuals and organizations that focus on health/wellness and educational initiatives.

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